Betting guides: value bets, EV, margin and Kelly

Four short guides to betting maths: how to find a value bet, how to calculate expected value (EV), how bookmaker margin works, and how much of your bankroll to stake with the Kelly criterion. Each one gives a plain explanation, the calculation formula and a worked example with real numbers, no jargon. Written for anyone who wants to understand why one price is better than another, not just spot a big number.

Put it into practice

kefas continuously collects odds from Lithuanian bookmakers and shows the highest price on offer for every pick.

Betting always carries risk: even a positive-EV bet can lose. Only stake what you can afford to lose, and if gambling is becoming a problem, seek help.